Sample eCommerce Business Plan

Executive Summary 1 © BPlanExperts.com Table of Contents E XECUTIVE S UMMARY ........................................................................................................................... 3 S TARTUP R EQUIREMENTS ................................................................................................................... 4 C OMPANY O VERVIEW ........................................................................................................................... 5 V ISION ............................................................................................................................................ 5 M ISSION ......................................................................................................................................... 5 O BJECTIVES ..................................................................................................................................... 6 V ALUES ........................................................................................................................................... 6 P RODUCTS & S ERVICES .......................................................................................................................... 7 B USINESS M ODEL ............................................................................................................................... 10 C ATEGORIES OF B USINESS ................................................................................................................ 11 B USINESS P ROCESS ..................................................................................................................... 11 R EVENUE M ODEL ........................................................................................................................... 14 M ARKET R ESEARCH ............................................................................................................................ 15 USA D EMOGRAPHICS ...................................................................................................................... 15 E CONOMY OF USA ......................................................................................................................... 16 F OOD C ONSUMPTION IN USA .......................................................................................................... 19 I NDUSTRY F ACTS ........................................................................................................................ 24 I NTERNET U SAGE IN USA................................................................................................................. 26 E-C OMMERCE I NDUSTRY IN USA ...................................................................................................... 26 SWOT A NALYSIS ................................................................................................................................ 28 M ARKETING S TRATEGY ........................................................................................................................ 29 S ITUATIONAL A NALYSIS .................................................................................................................... 29 U NMET C USTOMER N EEDS .......................................................................................................... 30 O UR O FFERINGS ............................................................................................................................. 30 O FFERINGS TO S UPPLIERS ............................................................................................................ 30 O FFERINGS TO C USTOMERS .......................................................................................................... 30 M ARKET S EGMENTATION ................................................................................................................. 31 A DVANTAGE RELATIVE TO COMPETITION ............................................................................................. 31 M ARKET READINESS OF TECHNOLOGY ................................................................................................. 32 A DVERTISEMENT S TRATEGY .............................................................................................................. 32 N ATURAL S EARCH ....................................................................................................................... 32 P AID S EARCH ............................................................................................................................. 32 R ICH M EDIA .............................................................................................................................. 32 O PERATION S TRATEGY ......................................................................................................................... 33 O PERATIONS M ODEL ...................................................................................................................... 34 S TOCK IT YOURSELF MODEL .......................................................................................................... 34 O UTSOURCING WAREHOUSE MODEL :............................................................................................. 34 T IME SLOTS FOR DELIVERY ................................................................................................................ 35 H OWWE MANAGED OUR INVENTORY ................................................................................................. 35 F LUCTUATION INVENTORY ............................................................................................................ 35 L OT SIZE INVENTORY ................................................................................................................... 35 C ROSS DOCKING ......................................................................................................................... 36 R EFRESH INVENTORY ................................................................................................................... 36 T RANSPORTATION COST ................................................................................................................... 36