Sample eCommerce Business Plan

Marketing Strategy 30 © BPlanExperts.com Unmet Customer Needs We have identified the following pain points in the industry that MyGroceryNeeds.com can get away with. 1. Convenience In this fast paced life of metros customer does not have time to drive down to the shop and get the groceries. The drive takes petrol and time along with traffic frustrations. The customer needs convenience of door step delivery. 2. Quality The traditional system does not assure quality. We plan to operate at 6 sigma and we would replace any defects and customer satisfaction is our top priority. Degradable quality leads to hassle, inconvenience. Customers do not need those so we aim to take care of these requirements. 3. Value for Money eGorocery.com promises a great value for money for all its offerings. It promises the cheapest deals in the market than any other methods as we provide discounts for all deals. Our Offerings Our offerings are very simple. The offerings can be categorized into the following categories: Offerings to Suppliers Our offerings to the suppliers are very lucrative at a minimal cost. 1. Greater Reach 2. Greater sales volume 3. Easy access Offerings to Customers Our offerings to the customers are: 1. Convenience 2. Timely delivery 3. Cheapest Deals 4. Quality Assurance 5. Value for money We can get the sweet spot of the market. Market opportunity analysis is complicated. There are many competitors and even some technology which are not right technology currently running in the market. We have clearly differentiates our business in the eyes of our current and potential customers or