Sample eCommerce Business Plan

Executive Summary 4 © BPlanExperts.com Ecommerce market continues to grow and the amount of online purchases shows no sign of decline. According to Forrester research ecommerce will continue to grab more market share. Forrester says that “When we asked where consumers would shift their retail dollars, the channels with the gr eatest shifts were the mass merchants, warehouse clubs, and Web retailers.” According to Forrester Research, US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. Business-to-consumer (B2C) ecommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer. Despite the continued growth of the channel, online retailers face several challenges to growth: Online stores are broadly perceived as a second choice for shoppers, online retail is becoming increasingly seasonal, and online shoppers rarely admit to browsing, which can drive valuable incremental dollars during their Web shopping experiences. MyGroceryNeeds.com ’s also provide B2B services for retailers. The retailers can procure bulk quantities at competitive rates from our wholesalers. This enables the retailers to streamline their operations and optimize their supply chain by effectively managing their inventory. MyGroceryNeeds.com is a common platform where the distributors, retailers and wholesalers can supply to the needs of the household customers. MyGroceryNeeds.com enables a greater market reach to the suppliers and convenience to the customers. It provides an online platform for household customers to choose from a wide variety of products listed by the suppliers (distributors, wholesalers, retailers). It also allows the suppliers to enlist their products to ramp up their sales by increasing their reach. This portal also acts intermediately between the distributor and wholesalers or retailer to supply goods that are unavailable locally. Startup Requirements MyGroceryNeeds.com is currently looking for early-stage funding and strategic partnerships to execute the program. The company plans to raise up to $177 thousand in two rounds of financing during Year 1, along with securing access to additional $1million for the cash flow purposes, before making its program fully available to online merchants and consumers. Start-up Requirements Start-up Expenses Legal $5,000 Stationery etc. $2,500 Insurance $5,000 Rent $15,000 Computer $5,000 Website Development $20,000 Others $10,000 Total Start-up Expenses $62,500 Start-up Assets Cash Required $1,000,000 Start-up Inventory $10,000 Other Current Assets $5,000 Long-term Assets $100,000 Total Assets $1,115,000 Total Requirements $1,177,500