Sample eCommerce Business Plan

Financial Consideration 51 © BPlanExperts.com Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $2,147,600 $10,000,000 $20,000,000 Direct Cost of Sales $1,771,930 $8,250,000 $16,500,000 Other Costs of Sales $0 $0 $0 Total Cost of Sales $1,771,930 $8,250,000 $16,500,000 Gross Margin $375,670 $1,750,000 $3,500,000 Gross Margin % 17.49% 17.50% 17.50% Expenses Payroll $228,000 $570,000 $900,000 Marketing/Promotion $120,000 $150,000 $200,000 Depreciation $0 $0 $0 Rent $60,000 $180,000 $360,000 Utilities $12,000 $36,000 $72,000 Insurance $500 $1,500 $3,000 Payroll Taxes $34,200 $85,500 $135,000 Others $60,000 $300,000 $300,000 Total Operating Expenses $514,700 $1,323,000 $1,970,000 Profit Before Interest and Taxes ($139,030) $427,000 $1,530,000 EBITDA ($139,030) $427,000 $1,530,000 Interest Expense $0 $0 $0 Taxes Incurred $0 $0 $0 Net Profit ($139,030) $427,000 $1,530,000 Net Profit/Sales -6.47% 4.27% 7.65%