Sample eCommerce Business Plan

 eGrocery Business Plan © BPlanExperts.com  Page 1 Table of Contents E XECUTIVE S UMMARY .......................................................................................................................................................... 2 S TARTUP R EQUIREMENTS ................................................................................................................................................ 3 C OMPANY O VERVIEW ......................................................................................................................................................... 4 V ISION .............................................................................................................................................................................. 4 M ISSION ............................................................................................................................................................................ 4 O BJECTIVES ....................................................................................................................................................................... 4 V ALUES ............................................................................................................................................................................. 4 P RODUCTS & S ERVICES ........................................................................................................................................................ 5 B USINESS M ODEL .................................................................................................................................................................. 7 C ATEGORIES OF B USINESS .............................................................................................................................................. 8 B USINESS P ROCESS ..................................................................................................................................................... 8 R EVENUE M ODEL ...........................................................................................................................................................11 M ARKET R ESEARCH ............................................................................................................................................................12 USA D EMOGRAPHICS ...................................................................................................................................................12 E CONOMY OF USA.......................................................................................................................................................13 F OOD C ONSUMPTION IN USA....................................................................................................................................15 I NDUSTRY F ACTS ......................................................................................................................................................20 I NTERNET U SAGE IN USA.............................................................................................................................................22 E-C OMMERCE I NDUSTRY IN USA ................................................................................................................................22 SWOT A NALYSIS ...............................................................................................................................................................24 M ARKETING S TRATEGY ......................................................................................................................................................25 O PERATION S TRATEGY ......................................................................................................................................................28 O PERATIONS M ODEL ....................................................................................................................................................28 3.1.1 S TOCK IT YOURSELF MODEL .....................................................................................................................28 3.1.2 O UTSOURCING WAREHOUSE MODEL : .....................................................................................................28 3.2 T IME SLOTS FOR DELIVERY .............................................................................................................................. 29 3.3 H OW WE MANAGED OUR INVENTORY ........................................................................................................30 3.3.1 F LUCTUATION INVENTORY ......................................................................................................................30 3.3.2 L OT SIZE INVENTORY ................................................................................................................................30 3.3.3 C ROSS DOCKING .......................................................................................................................................30 3.3.4 R EFRESH INVENTORY .................................................................................................................................30 3.4 T RANSPORTATION COST ...............................................................................................................................31 3.4.1 W AREHOUSE TO WAREHOUSE .................................................................................................................31 3.4.2 W AREHOUSE TO CUSTOMER ....................................................................................................................31 3.5 L OGISTICS NETWORK .....................................................................................................................................32 M ANAGEMENT S TRUCTURE ...............................................................................................................................................36 M ILESTONES & T IMELINES ..................................................................................................................................................36 F INANCIAL C ONSIDERATION ............................................................................................................................................38