Sample eCommerce Business Plan

 eGrocery Business Plan  Page 2 © BPlanExperts.com Executive Summary eGrocery.com is focused on online grocery retail business. It plans to connect millions of household customers with distributors. eGrocery.com is an online portal available 24 X 7 to the internet friendly customers. It is a virtual online market place facilitating easy buying and selling of groceries. eGrocery.com aims to tap the growing American consumer goods market. eGrocery.com plans to start with its presence in six major cities in USA namely New York, Washington DC, Los Angeles, San Francisco, Seattle & Boston and then increase its regional base to more cities in North America. eGrocery.com aims to be the nation's leading destination for online grocery shopping. eGrocery.com connects users with local vendors through B2C and B2B engagements. Our mission is to provide eGrocery.com users with fast, convenient delivery without ever having to leave their home. For customers, eGrocery.com will revolutionize grocery shopping experience. Our users no longer have to wait on hold, repeat their addresses or worry about getting wrong orders. Instead, eGrocery users can order exactly what they want, whenever they want with just a few clicks at their computers. eGrocery.com is focused towards online food ordering business. It plans to connect millions of household customers with shops, retailers and wholesalers. It is an online portal available 24 X 7 to its users. Ecommerce market continues to grow and the amount of online purchases shows no sign of decline. According to Forrester research ecommerce will continue to grab more market share. Forrester says that “When we asked where consumers would shift their retail dollars, the channels with the greatest shifts were the mass merchants, warehouse clubs, and Web retailers.” According to Forrester Research, US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. Business-to-consumer (B2C) ecommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer. Despite the continued growth of the channel, online retailers face several challenges to growth: Online stores are broadly perceived as a second choice for shoppers, online retail is becoming increasingly seasonal, and online shoppers rarely admit to browsing, which can drive valuable incremental dollars during their Web shopping experiences. eGrocery.com’s also provide B2B services for retailers. The retailers can procure bulk quantities at competitive rates from our wholesalers. This enables the retailers to streamline their operations and optimize their supply chain by effectively managing their inventory. eGrocery.com aims to be the nation's leading destination for online grocery shopping. eGrocery.com connects users with local vendors through B2C and B2B engagements. Our mission is to provide eGrocery.com users with fast, convenient delivery without ever having to leave their home.