Sample eCommerce Business Plan

 eGrocery Business Plan  Page 48 © BPlanExperts.com Ratio Analysis Year 1 Year 2 Year 3 Industry Profile Sales Growth 0.00% 365.64% 100.00% 0.00% Percent of Total Assets Inventory 9.56% 25.30% 24.92% 0.00% Other Current Assets 0.40% 0.23% 0.11% 100.00% Total Current Assets 91.92% 95.41% 97.74% 100.00% Long-term Assets 8.08% 4.59% 2.26% 0.00% Total Assets 100.00% 100.00% 100.00% 100.00% Current Liabilities 21.18% 35.60% 33.68% 0.00% Long-term Liabilities 0.00% 0.00% 0.00% 0.00% Total Liabilities 21.18% 35.60% 33.68% 0.00% Net Worth 78.82% 64.40% 66.32% 100.00% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% Gross Margin 17.49% 17.50% 17.50% 0.00% Selling, General & Administrative Expenses 23.97% 13.23% 9.85% 0.00% Advertising Expenses 5.59% 1.50% 1.00% 0.00% Profit Before Interest and Taxes -6.47% 4.27% 7.65% 0.00% Main Ratios Current 4.34 2.68 2.90 0.00 Quick 3.89 1.97 2.16 0.00 Total Debt to Total Assets 21.18% 35.60% 33.68% 0.00% Pre-tax Return on Net Worth -14.25% 30.44% 52.17% 0.00% Pre-tax Return on Assets -11.23% 19.60% 34.60% 0.00% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin -6.47% 4.27% 7.65% n.a Return on Equity -14.25% 30.44% 52.17% n.a Activity Ratios Inventory Turnover 24.00 24.65 19.96 n.a Accounts Payable Turnover 8.26 12.17 12.17 n.a Payment Days 27 20 23 n.a Total Asset Turnover 1.73 4.59 4.52 n.a Debt Ratios Debt to Net Worth 0.27 0.55 0.51 n.a Current Liab. to Liab. 1.00 1.00 1.00 n.a Liquidity Ratios Net Working Capital $875,970 $1,302,970 $2,832,970 n.a Interest Coverage 0.00 0.00 0.00 n.a Additional Ratios Assets to Sales 0.58 0.22 0.22 n.a Current Debt/Total Assets 21% 36% 34% n.a Acid Test 3.89 1.97 2.16 n.a Sales/Net Worth 2.20 7.13 6.82 n.a Dividend Payout 0.00 0.00 0.00 n.a