Sample eCommerce Business Plan

Market Research 15 © BPlanExperts.com Market Research As the venture under concern will operate in the food industry and apart from the brick-n-mortar food-retailers this venture will sell groceries through its e-commerce portal, this research report will take a funnel approach from analyzing the population it will cater to, food consumption, online population, e-commerce growth, percentage of grocery sales through e-commerce to the competitor analysis. USA Demographics Population: 310,232,863 (July 2010 est.) Age structure: 0-14 years: 20.2% (male 31,639,127/female 30,305,704) 15-64 years: 67% (male 102,665,043/female 103,129,321) 65 years and over: 12.8% (male 16,901,232/female 22,571,696) (2010 est.) Median age: total: 36.8 years male: 35.5 years female: 38.1 years (2010 est.) Population growth rate: 0.97% (2010 est.) Birth rate: 13.83 births/1,000 population (2010 est.) Death rate: 8.38 deaths/1,000 population (July 2010 est.) Gender ratio: at birth: 1.047 male(s)/female under 15 years: 1.04 male(s)/female 15-64 years: 1 male(s)/female 65 years and over: 0.75 male(s)/female total population: 0.97 male(s)/female (2010 est.)