Sample eCommerce Business Plan

 eGrocery Business Plan © BPlanExperts.com  Page 21  Global demand for organic products continues to grow, with sales increasing by over $5 billion a year, according to The World of Organic Agriculture: Statistics & Emerging Trends 2008. It cited Organic Monitor estimates that international sales reached $38.6 billion dollars in 2006, double that in 2000. The most important import markets for organic products continue to be the European Union, the United States, and Japan. o Source: The World of Organic Agriculture: Statistics & Emerging Trends 2008  New research from The Natural Marketing Institute (NMI) released in 2008 reveals that consumers are increasingly incorporating organic into their lifestyles. Total household penetration across six product categories has risen from 57 percent in 2006 to 59 percent in 2007. The research also showed that the number of core users has increased from 16 percent in 2006 to 18 percent in 2007 o Source: http://www.nmisolutions.com/  According to the National Restaurant Association’s 2007 Restaurant Industry Forecast , chefs ranked organic food as third on a list of the top 20 items for 2007. Also, more than half of fine-dining operators who serve organic food anticipated these items would represent a larger portion of sales in 2007. In addition, casual- and family-dining operators expected organic items to represent a larger proportion of their sales in 2007. o Source: National Restaurant Association’s 2007 Restaurant Industry Forecast