Sample eCommerce Business Plan

 eGrocery Business Plan  Page 22 © BPlanExperts.com Internet Usage in USA YEAR Population Users % Pop. Broadband Usage Source 2000 281,421,906 124,000,000 44.1 % n/a ITU 2001 285,317,559 142,823,008 50.0 % n/a ITU 2002 288,368,698 167,196,688 58.0 % n/a ITU 2003 290,809,777 172,250,000 59.2 % n/a ITU 2004 293,271,500 201,661,159 68.8 % n/a Nielsen Online 2005 299,093,237 203,824,428 68.1 % n/a Nielsen Online 2007 301,967,681 212,080,135 70.2 % n/a Nielsen Online 2008 303,824,646 220,141,969 72.5 % n/a Nielsen Online 2009 307,212,123 227,719,000 74.1 % n/a Nielsen Online E-Commerce Industry in USA The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e- commerce sales for the third quarter of 2008, adjusted for seasonal variation, but not for price changes, was $34.4 billion, an increase of 0.3 percent (±1.3%)* from the second quarter of 2008. Total retail sales for the third quarter of 2008 were estimated at $1,018.8 billion, a decrease of 1.4 percent (±0.2%) from the second quarter of 2008. The third quarter 2008 e-commerce estimate increased 5.7 percent (±1.5%) from the third quarter of 2007 while total retail sales increased 0.3 percent (±0.5%) in the same period. E-commerce sales in the third quarter of 2008 accounted for 3.4 percent of total sales. On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the third quarter of 2008 totaled $31.6 billion, a decrease of 2.8 percent (±1.3%) from the second quarter of 2008. The third quarter 2008 e- commerce estimate increased 4.6 percent (±1.5%) from the third quarter of 2007 while total retail sales increased 0.9 (±0.5%) in the same period. E-commerce sales in the third quarter of 2008 accounted for 3.1 percent of total sales.