Sample eCommerce Business Plan

 eGrocery Business Plan © BPlanExperts.com  Page 25 Marketing Strategy eGrocery.com is first of its kind in America in the selected cities. It targets a niche category of customers with specific needs. The needs of the market which was unattended by traditional practices are needed to be catered. First there must be an awareness spread across the population for converting the needs to demands. The marketing strategy is made to sustain the business. eGrocery.com is a disruptive technology destined to topple the traditional practices. The marketing strategy will be aligned with the vision and mission to reach our objectives. Situational Analysis The traditional practice of buying grocery is characterized by: 1. Manual Process 2. Time Consuming 3. Does not give best value for money 4. Time constrained 5. Inconvenient 6. No Quality Assurance eGrocery.com home delivery services can be as much as 23% cheaper than compared to current costs of customers visiting the store using their our car and spare time. Most of the e-groceries are making home deliveries using a third party service provider, but we are giving through our personal delivery van and executives. Unmet Customer Needs We have identified the following pain points in the industry that eGrocery.com can get away with. 1. Convenience In this fast paced life of metros customer does not have time to drive down to the shop and get the groceries. The drive takes petrol and time along with traffic frustrations. The customer needs convenience of door step delivery. 2. Quality The traditional system does not assure quality. We plan to operate at 6 sigma and we would replace any defects and customer satisfaction is our top priority. Degradable quality leads to hassle, inconvenience. Customers do not need those so we aim to take care of these requirements. 3. Value for Money eGorocery.com promises a great value for money for all its offerings. It promises the cheapest deals in the market than any other methods as we provide discounts for all deals. Our Offerings Our offerings are very simple. The offerings can be categorized into the following categories: Offerings to Suppliers Our offerings to the suppliers are very lucrative at a minimal cost. 1. Greater Reach 2. Greater sales volume 3. Easy access