Sample eCommerce Business Plan

 eGrocery Business Plan  Page 26 © BPlanExperts.com Offerings to Customers Our offerings to the customers are: 1. Convenience 2. Timely delivery 3. Cheapest Deals 4. Quality Assurance 5. Value for money We can get the sweet spot of the market. Market opportunity analysis is complicated. There are many competitors and even some technology which are not right technology currently running in the market. We have clearly differentiates our business in the eyes of our current and potential customers or clients. We focused our team on delivering the promise of the previously unmet promises by our competitors, helping to improve our internal performance. Market Segmentation We have identified the customers for our business: • Customers are aged between 23years and above. • Customers whose house holds income is > $1,500/- Per Month. • If any customers are having dual income households. • Customers / households with children. • Customers with education level above Bachelors, since they have to be educated about internet and its usage. • Consumer who are looking for convenience; that means they do not want to invest time in traveling and shopping. • Average commute time to work of customers. • Customers number of households with internet access and its awareness. • Customers & adults with credit cards access. • Last but important customers “Female shoppers”. So we can justify our market segmentation by Segmentation Type Variables Geographic Metro and cities Demographic Aged 25-44 years; No sex barrier; income above 15,000/- Behavioral Awareness & access to Internet; power of using payment through it Occasion Planned for personal as well as public occasions Benefits Ease of purchase; power of freeness; Best quality provided By having such data about the market & customers, we are at  Ease to identify the segment.  It can be readily reached.