Sample eCommerce Business Plan

 eGrocery Business Plan © BPlanExperts.com  Page 27 We have defined our market segmentation to get a meaningful approach to the market. We have encountered that the customers who are within our segment will behave in different as compare to the others. The segments we have designed provide motivation to the customers in the sense of price, quality product and timeliness. Apart from the traditional purchase, through our segmentation, customers get the ease to shop in price as well as time. Advantage relative to competition According to the traditional market and its approach, we are not having any direct competitors, even if they are provider of same products. Since we are providing, approaching & attracting with something new strategy. In the meantime we are providing the facility in new but easily available & handled technology & platform to do business with us. Even if there are huge competitors, we are providing the best and secure services to the customers at their ease. Ever since customers seeks specific benefits, so by assessing the current players performance in meeting the customer standard will provide an indication of the potential for our company to move in and win. Market readiness of technology In this particular sector we took into consideration of:  Technology vulnerability: We are enabling penetrating technologies but with respect to the well-known in the market that is well defined and used by the customers and the end users.  Technology adoption: The ease and flexibility for adoption of new technology. So that our customers can take advantage of the same. Advertisement Strategy This section is very important as per our business and the race of competition. We have planned the different ways to promote and advertise out site. • Advertising it in the known & popular sites as yahoo, Hotmail, MSN etc. • Indexing of our sites in different and popular Search Engines and product & offers available on our website. • Using media planning i.e. newspaper, television advertisements & magazines. • Offering gifts in different occasions & Celebration The following are the proposed advertisement strategies for eGrocery.com. Natural Search This is achieved by registering ourselves in various search engines across like Google, MSN Search, Mooter etc. They also optimize their page for improved page ranking. Paid Search By paying few sites to feature eBay as their preferred sponsored searches. Rich Media Rich Media / Multimedia advertisements featured in various sites.